Al Carbon Grilled Chicken Food Truck
Brand Identity Al Carbon is a business that specializes in grilled chicken and takes pride in offering a product of superior quality with an exceptional flavor. The name "Al Carbón" is derived from the Spanish word for charcoal, which is used in the cooking process of their chicken. The charcoal grill adds a unique and intense flavor to the chicken, making it a vital aspect of the brand.
Typography & colors
PraterSansPro
Acumin Variable Concept
#820626
#FFFFFF
#000000
Logo Variations
The primary objective of the branding was to create a memorable and fun experience that reflects the selling product and cooking methods. The logo design provides insight into the chicken grilling method and is composed of a wordmark and a pictorial mark. It is inspired by the color and texture of charcoal, the comb of a rooster, which has a similar shape to fire flames, and a playful type layout that makes the logo more fun and engaging.
Business Card
Menu
Food Truck Design
Brand Touchpoints
